How to create a perfect brief?

The design brief is your roadmap to describe the view, objectives, and strategy of a specific creative project, maximizing the chance of an end result that you will love. Whether you’re an entrepreneur, a creative agency, or part of a big corporation, a good design brief is a blueprint to the project’s success. 

Start by describing your business and industry and provide as much information as you can regarding the purpose of the project. Always provide assets, inspiration, and reference materials.  

The information gathered here should provide the insights your designer needs for a complete understanding of your business and a brief overview of the industry you operate in. 

A link to your website or a sales pitch is, without a doubt, useful information, though the description section of the brief must also answer questions like the following:  

• What is your business about? What are the core values, purpose, and strategy?
• What is your target market? Who are your customers and what do they think about your brand?
• Who are your competitors? How are you different, or want to be perceived as different, from them?

This section of the creative brief must contain all the necessary information to answer the most important question of all . What is the project about?

Whether it is a recurrent social media graphic, a landing page, or a complex brand design project, the scope of it must be correctly defined. 

Below are a few questions that might help:

• What feelings and associations do you want to evoke?
• What’s the exact copy you want to include? _ Are there any titles, sub-titles, paragraphs, etc. Needed or some general brand message/tagline?
• What are the functional and emotional benefits your project will deliver to customers? What problem does it solve?
•  Where will consumers be able to “See” your project? (digital, print, corporate, etc.
• What should be the dimension and format of the deliverables you are looking for? 

• What are your aesthetic preferences or reference materials you are inspired by?
• Your brief must contain details regarding preferred colors, images, and typography, as well as visual examples:
• Upload images of similar graphics that you like or assets you already have and want to use.
• Provide links to similar concepts that you like, on platforms such as Dribble, Behance, Pinterest, etc. or any other inspirational source you might find convenient.  

Once the creative brief is complete, it’s time to add the project to your queue in the template and your assigned designer will start working on it, providing you with daily updates.