How to give design revision?

The goal of every design team is to build strong, healthy, positive client relationships, and while most relationships begin that way, with parties excited to get started, studies have shown that most client relationships that devolve, happen during design revisions, leaving the client frustrated and the designer resentful.

As a zooms design client who needs to provide feedback to your designer, keep these guidelines in mind. 

The most important thing about design feedback is that it must always remain framed by your project goals and strategy for success. When you give feedback to your designer, make sure it’s aligned with these goals. If it’s not relevant to the purpose of the project, it probably falls into the category of personal aesthetic preference, which isn’t all that useful.

• Be specific: make sure to frame your feedback and describe exactly what it pertains to (for example, color, layout, content design, usability, etc.
• Be clear- speak your mind, but stay concise. Use terms that are specific, not ambiguous. Keep everything connected back to your context.  

The design feedback process is being discussed. As designer, part of our job is to question everything which is subjective. So if your feedback is a vague "I don't like this", we'll probably ask "why not?" Or we may say, "but how will your target audience react to it? "Be prepared to answer why every single time. If you don't have an answer that ties back to your project goals and customer needs, then you might question whether that piece of feedback has any purpose at all.